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appointment cards
ballots
brochures
programs
envelopes
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certificates
continuous forms
flyers
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thank you cards
labels
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Commercial Printing Glossary of Terms

 

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

V

Van dyke

A quality control "proof" print produced on photographic paper from a negative. This is done prior to creating the lithographic printing plate, and provides customers with a way to check color registration, layout, etc. prior to printing. See also: blueline; brownprint; silverprint.

variable printing

A process often used to create personalized letters or billing statements where standard text and images are combined with changeable data unique to each recipient (e.g., name, address, etc.). A form of mass customization that uses a standard template into which unique data is inserted on a page by page basis.

varnish

1. A solvent based resin coating applied to paper for appearance enhancement and durability. 2. A major ink ingredient.

vector file

A digital file containing a vector image. Other Term: spline. See vectors.

vectors

A mathematical equation using x-y coordinates to describe an image and its position on a page. The vector image is typically created with an illustration application on a personal computer. The file is then fed as a PostScript or other page descriptor language to a raster image processor that translates the information into a format appropriate for the imagesetter output device. See also: bitmap; imagesetter; line art; object-oriented; page description language; PostScript; raster; raster image processor.

vegetable parchment

A paper with a high wet strength and grease resistance.

vellum

A fine, smooth, off-white material used for printing. Originally produced from calfskin.

Velox

An Eastman Kodak tradename for a photographic paper used for contact printing from a halftone negative. A Velox print eliminates the need for subsequent stripping or screening.

verso

The opposite side (e.g., a page's back side, a book's back cover, etc.). See also: recto.

view file

A low resolution image displayed on a monitor or proof prior to creating the finished, high resolution print.

vignette

An image where a color gradually fades into the non-printing areas. See also: degradee.

vignetted dots

Dots that gradually fade from edge to center.

virgin fiber

A material used to make paper that has not been recycled from previous paper or other materials.

visible spectrum

All colors visible to the unaided human eye. See spectrum; white light.

viscosity

A measure of a liquid's resistance to flowing. Used as a product specification for coatings, inks, glues, etc.

 

Color Concepts is Florida's most progressive commercial printing company. To learn more about our commercial printing products and services, please visit the Products and Services pages.

We look forward to assisting you with your commercial printing needs!


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